China has transformed the global jewelry market with hard pure gold.
China has challenged the global jewelry market with its new innovation called Hard Pure Gold.
This product, which is produced with a purity of at least 99% 24-karat gold, has a much higher hardness compared to traditional gold and its resistance to scratches and deformation has increased up to four times, equivalent to 18-karat gold.
This unique feature, achieved by adding minute amounts of rare metals and advanced techniques, allows for the production of lighter, stronger, and more delicate jewelry.
The main advantage of this innovation is a 20% reduction in production costs while maintaining the shine and purity of pure gold.
Currently, hard pure gold accounts for 25% of the domestic market sales in China, and Beijing plans to turn it into a global export product.
This innovation not only makes access to pure jewelry easier for the public but may also seriously impact global gold jewelry prices and the market share of producing countries.
