A channel associated with the Islamic Revolutionary Guard Corps advises people that wealthy Americans buy from cheap brands.
Middle-class consumers are becoming more cost-conscious; people are going to stores less, spending less, and shifting their purchases from national brands to cheaper private labels.
When it comes to restaurants, the situation is similar. Fewer families with an annual income of $100,000 or more report ordering takeout several times a week.
This may reflect the fact that they are spending more time outside the home, but it could also be due to inflation, high loan costs, and reduced savings.
These statements from the Revolutionary Guard Corps channel come at a time when, during the first six months of 2022, all food and non-food items in Iran have multiplied several times, and people are facing serious difficulties in obtaining essential goods.
