Jabali’s reaction to the billion-dollar cost of inviting celebrities: The cost of programs is with the producer and sponsor.
Peyman Jabali, the head of the Broadcasting Organization, said that the program costs are usually covered under the network’s overall contract with the producer and sponsor, and the details of the contracts are not available to this organization. We do not agree with unreasonable payments, and the incorrect practices that have been prevalent from previous periods of broadcasting are gradually being corrected.
He added that for this reason, based on initial feedback, this year we witnessed an increase of more than 8% in the audience of the New Year’s programs compared to last year.