Rain of Dollars on the US Election

Rain of dollars over the US election

The critical period of the US election is approaching

In the national election season, which is held every four years with the simultaneous competition for the presidency and Congress, crossing August and reaching Labor Day in America, which is at the beginning of September in this country, everything changes

The party conventions come to an end, and the financial cycle of campaigns speeds up with the maximum party capital entering the advertising process

It is during this period that radio and television advertising slots are reserved, and with the identification of target media markets in key states, vast amounts of money flow to active media outlets in these regions

As campaigns progress, they prepare for the big days of debates, and halls and valuable venues for holding meetings are predetermined in advance

This year is a different story; the two-party campaigns are already engaged in a media and advertising battle

The heat of the competition between Biden and Trump in key states has been so intense that for a long time, the spending in states like Pennsylvania has broken records

With the full entry of Harris into the sensitive election, the sensitivity of the advertising competition has doubled, and the ground for this doubled sensitivity is also provided more than before with heavy financial support from the people. The Harris campaign has announced that it has received $540 million in financial assistance from the public in the five weeks since her entry into the election. This amount is separate from the financial support of wealthy Americans through super PACs, which operate independently of the campaign.

In the few days following Harris’s speech at the party convention, $40 million in new financial contributions have been donated to the campaign by the people, and Harris has broken various records in this regard.

One-third of the recent week’s financial contributions have been donations from individuals who have never supported any campaign in this election cycle before. Two-thirds of the new contributions have also come from American women.

Harris has clearly outpaced her rival in this regard, and Trump has also not come empty-handed. All available statistics show that the expenses of both parties in various old and inefficient states are high. Experts in this field are waiting for the finalization of new contracts with the media to review the candidates’ advertising expenses.

We should wait for the announcement of the exact cost of the parties in the congressional competitions, especially the sensitive Senate competitions. In this regard, a competition like the two-party competition for the Senate seat in Ohio has broken all records. The process of managing election campaigns with advertising campaigns takes place by targeting different geographical, ethnic, and racial sectors, and the term ‘media market’ is used for each of these sectors.

In the current situation, and with seven key states in the presidential election competition, campaign money will first flow to Pennsylvania, and perhaps then mostly to North Carolina, and then Georgia.

If a special situation arises where Democrats are encouraged to engage in activities in the state of Florida, the game will be disrupted. This state alone costs as much as all other states combined. In northern Florida, there are only two or three media markets, and on the other hand, Latinos and Jews in this state each require two or three separate types of advertising. In the current situation, with the debate between the two rivals looming, everything is in flux during the transition from the Democratic Convention to the Labor Day and then the transition from the pre-debate suspension period. The rain of money is pouring down, and ad spaces have been purchased.

The two presidential election rivals have advanced so much that congressional candidates have less space for their own advertisements, and some have found no gaps in radio and television ads. This is while, apart from special programs for social networks, there is nothing more valuable than advertising on regional and local radios.